MSc Thesis: Exploring the impact of a new public transportation alternative from a behavioural point of viewExploring the impact of a new public transportation alternative from a behavioural point of view

MSc Thesis: Exploring the impact of a new public transportation alternative from a behavioural point of view

When public transport passengers are faced with a new travel alternative, such as the opening of a new metro line, they experience a learning process in terms of incorporating such alternative into their daily routine. Today, this situation is modelled as if passengers were familiar with the level of service they will experience when travelling in this new alternative the same way they are with the rest of their existing choice set (i.e., perfect information). However, this is hardly the case, as it has been shown in the literature that there are factors such as the tendency to maintain habitual choices (inertia) or the uncertainty generated by an unknown alternative that affect choice. Thus, a better understanding of the adoption process of a new transportation alternative could improve the predictions we make today regarding the use of future network modifications and expansions.

Smart Public Transport Lab

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